Toyota Stops the production on Scion small car brand

Toyota Motor Corp said on Wednesday it will wind down its Scion brand in the United States, ending a 12-year effort to create a separate identity for small cars aimed at young buyers.

Toyota said it will start rebadging three 2017 model Scion cars as Toyotas starting in August. The Scion tC small coupe will go out of production in August, Toyota said.

Scion sales peaked at 173,034 vehicles in 2006, but have trended down since. Toyota sold 56,167 Scion vehicles in 2015, a decline of 68 percent in a U.S. market that favors larger sport utility vehicles and trucks.

 

Source: www.yahoo.com